Kate Carlyle - School of Communication Arts - Spring 2004  
 
  DM112 - Graphic Design
Course Content

Week 1 – (10/13) Lecture: Introduction to principles of Graphic Design.
Assignment: create visual equivalents for each part of the nursery rhyme "Jack and Jill" by using the ding bats and/or punctuation marks given at the bottom.
Assignment: recreate an ad EXACTLY as it appears in the included .pdf file. Make sure that you install the fonts before hand. Download the fonts here.

Week 2 – Lecture: Pictures - incorporating images into a layout. 5 principles (Balance Emphasis, Contrast, Rhythm Unity) and 4 elements (Color, Content, Shape, and Line).
Assignment: Using only letterforms, create six typographic designs in the areas indicated below. The essence of each design is to be created using only the designated typefaces.

Week 3 – Lecture: Form and Content - The content may be addressed in subject matter or in words. The form is the visual aspect - the "format" and the utilization of the elements and principles of design.
Assignment:
A specific personality aspect is described in each of the twelve rectangles below. First, choose the appropriate typeface that best expresses the characteristics of each individual; then, add your name ir part of it.

Week 4 – Lecture: Text - understanding the use of type in a design and using it efffectively.
Assignment: In this lesson you familiarize yourself with the process involved in logo/trademark design and its application to a stationary system. To design a logo/trademark that is self promotional and can be used to identify yourself or your company.

Week 5 – Lecture: Text vs. typography - Using type as image as well as text. Fine-tune, import formatted text and apply formats to individual paragraphs and characters.
Assignment: In this lesson you will create a Typographical Poster using only type as type, and type as image. To develop an awareness of type as image.
Mid-Quarter Critiques

Week 6 – Lecture: Preparing for High-Resolution Printing - you can print preliminary color separations from your computer to a laser printer or you can collect all files required by a service provider to print a document on film with a high resolution imagesetter.
Assignment: In this lesson you will visualize a powerful emotion like anxiety, or elation, both clearly and cleverly and execute it in a three postcard series.

Week 7 – Lecture: Combining Type and Graphics - creatively combine type with other graphic elements.
Assignment: Final Project: you will conceive, design and execute a complete musical compact disc package.
Give out final project assignment.

Week 8 – Lecture: Graphics (part2) - a picture can be modified in many ways, including resizing, rotating, and flipping it.
Assignment: Final Project: continue work on project.

Week 9 – Lecture: Constructing a document
Output files for End of Quarter Art Show

Week 10 – Lecture: Preparing for High-Resolution Printing (part 2) - you can print preliminary color separations from your computer to a laser printer or you can collect all files required by a service provider to print a document on film with a high resolution imagesetter.
End of Quarter Art Show
Turn in Final project

 
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