Kate Carlyle - School of Communication Arts - Spring 2004  
 
 

DM112 - Graphic Design
Illustrators


An illustration is an image or decoration created to enhance the appearance of written material or to clarify its meaning. Illustrators create images for books, magazines, reports, CD cases, greeting cards, and advertisements. Many collected and exhibited artworks were created as illustrations. Examples include the Limbourg brothers' exquisite scenes from the Les Tres Riches Heures and many artists' intricate imaginings of religious episodes.

Some of the most elaborate and sumptuous illustrations ever made were hand painted, however, modern illustration has evolved in conjunction with the development of printing processes. Nineteenth century illustration usually required the insertion of a plate into the block of raised type (letters) that served as text. The plate, prepared by lithography, engraving, or etching, was inked and printed. The resulting page was then bound with the other pages of the text.

Recent photomechanical reproduction processes have enabled illustrators to employ drawing, painting, and photographic techniques--with computers further extending the capabilities of illustrators. Although most illustration is now done with photography, some areas--notably children's books, fashion illustration, and greeting cards--continue to rely on drawn or painted images.

The distinction between illustrations and art displayed in galleries and museums has to do with the purpose the work is intended to serve, rather than the medium in which the work is made, since both illustrations and gallery art can be drawings, paintings, or photographs.

The tight deadlines and throwaway nature of daily newspapers provide a different kind of environment for illustrators. To labor over a time-consuming oil painting is out of the question, but a resourceful and imaginative artist can create an eye-catching image through less labor-intensive means. Some illustrators use collage to create a lighthearted and witty accompaniment to a newspaper article.

Furthermore, a poster can attract attention and convey its message; it is a concise visual announcement that provides information through the integrated design of typographic and pictorial imagery. The creativity of a poster designer/illustrator is directed toward a specific purpose, which may be to advise or to persuade. While they now play a lesser role than they once did, well-designed posters still provide powerful means of instant communication. Posters of all sorts have become so popular as inexpensive images to be framed and hung on walls that printing and selling posters have become big business. Poster design has influenced and been influenced by contemporary fine art; the work of well known poster designers, demonstrates the close link that often exists between graphic design and current developments in art.

Designers in recent years often use an offhand, low-key approach that does not seem very 'designed' at all, many are wary of too-elaborate design ideas. Surprisingly, many well known illustrators believe that illustrations should be secondary to the text. However, when illustration is at its finest, images and text become inseparable.

images are so easy to manipulate, then the camera, if it is digital, can indeed be made to lie. Seeing is no longer believing, in the traditional sense of the term.

However, the degree of sophistication of a web-based work is no indicator of its quality. As in other media, designers who are best at organizing meaningful visual information create the best web works. In short, digital design is evolving as fast as computers themselves are. Although they are working with the most advanced technology of the day, contemporary web designers are actually quite conservative for their work embraces the principles of visual elegance and communicative clarity that have been at the core of graphic design since anonymous scribes first developed writing.

Many artists and designers are beginning to take advantage of free universal www-distribution to create works expressly for viewing there. Some create works for posting to their own web pages; in addition there are several sites that specialize in exhibition web works and thus function like interactive galleries. Numerous museums have added collections of web works to their sites as well. Like other branches of digital art, web works have evolved rapidly since the first examples came out in the middle 1990s, in accordance with the increasing capabilities of web browsers and plug-in programs.

Gene Greif, illustration to New York Times article, 2000.
Gene Greif, illustration to New York Times article, 2000.

Milton Glaser, 'Art is...' poster, 1996.
Milton Glaser, 'Art is...' poster, 1996.

Maurice Sendak, 'Reading is Fun' poster, 1979.
Maurice Sendak, 'Reading is Fun' poster, 1979.


Norman Rockwell, cover for 'Saturday Evening Post', 1946.

 


 
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