Graphic Designers - A professional designer's role is to enhance living by applying a developed sense of aesthetics and utility to the design of the human-made world.

Signs and Symbols - Often the name, product, or purpose of a company or organization is given a distinctive and memorable appearance by a graphic designer.

Typography and Layout - Typography is the art and technique of composing printed material from letter forms.

Illustration - An illustration is an image or decoration created to enhance the appearance of written material or to clarify its meaning.

International Typographic Style - During the 1950s a design movement emerged from Switzerland and Germany that has been called the "International Typographic Style".

New York School - The first wave of modern design in America was imported by talented immigrants from the European avant-garde escaping the war.

Corporate Identity and Visual Symbols - "Good design is good business". After the war the capitalist economic structure seemed to be unending economic expansion and prosperity.

Conceptual Image - The decades after World War II saw the development of the conceptual image in graphic design, conveying not merely narrative information but ideas and concepts.

National Visions within a Global Dialogue - While the geometry of the international typographic style and the freedom of American design coexisted, a period of international dialogue began.

Postmodern Design - By the 1970s, the modern era was drawing to a close. The cultural norms of Western society were scrutinized and the authority of traditional institutions was questioned.

Digital Realm - Much of the freedom that today's designers enjoy is the result of the computer.