| DM112 - Graphic Design Timeline of 20th Century Advertising |
 Advertising has always played a role in American commerce and industrial
growth. As early as 1704, The Boston News Letter carried such
paid announcements as one seeking a buyer for an Oyster bay, Long
Island estate. |
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Advertising writers of the mid-1800s developed
an excessive, flamboyant stylecharacterized by the showmanship
of PT Barnum's circus promotions.  |
 Coca-Cola was first registered as a trademark by Atlanta pharmacist
Asa Briggs Chandler in 1893. The distinctive script name was advertised
on souvenir fans, serving trays, calendars and countless other
specialty items, eventually becoming the most recognized trademark
in the world.
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To support recruiting efforts and promote sales of war bonds and stamps during World War 1, thousands of advertisers featured war themes in their campaigns while media contributed space. By 1919, the contributions totaled $2.5 billion. 
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 Celebrity endorsements were a popular tool used by cigarette
advertisers to add glamor to their brand during the Golden Age
of Hollywood.
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Even advertising couldn't sell a car the public didn't want. When Ford promoted the Edsel with photo-lengthened pictures to make it look more glamorous. In reality, it looked simply ordinary and became the butt of many jokes. 
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 George petty styled his curvaceous Petty Girl after the red-suited
Jantzen Diving Girl, one of the world's best-known trademarks
since its beginnings in the 1920s. His rendition became one of
the most popular pin-ups of World War II.
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Volvo automobile advertising put a humorous
spin on America's growing obsession with dieting in this ad
produced in 1979.
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 In
1982, Apple began one of the decade's most aggressive advertising
campaigns. Its objective was to take some of the mystery out of
personal computers.
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Nike pictured sports figures wearing its shoes in giant size
during the 1984 Los Angeles Summer Olympics - a fitting symbol
of America's growing presence in the international market. |
